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When search engine optimization started evolving and search engines became more and more intelligent, webmasters came up with many techniques to rank their sites higher on search engines. Cloaking is one of those techniques. It is very difficult and time consuming to make a web site both user friendly and search engine friendly.

In cloaking webmasters deliver one page to search engines for indexing while serving an entirely different page to everyone else. Cloaking is the process of serving different versions of a page based upon identifiable information about the user. Often, pages are based upon Agent name and/or IP address (ISP host).

There is no clear view whether cloaking is ethical or unethical but misleading spiders and search engines is considered to be spam. Hence cloaking techniques are not regularly practiced. A simple way to see if a web page is using a cloaking technique is to look at the cache. Google has a link called Cached next to almost every search result. Therefore if a web page differs from a cached version, the possibility that the website is using cloaking technique is evident.

Any time you hear a search engine talking about banning cloaking, listen to them very closely — and remember. If they would bold face lie about something so pervasive, what are they doing with the really important stuff? They can’t be trusted - nor can those that are out here carrying their water.

With the assault of rogue spiders most sites are under the growing trend of framing, agents that threaten your hrefs (smarttags). The majority of the top 2000 sites on the net use some form of the above styles of cloaking (including ALL major search engines).

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